The Impact of Open Innovation in New Product Development Process
Abstract
Recently, one of the most debated topics in management literature is open innovation. However, there are still many
questions about open innovation that are not answered. Effective management of innovation requires openness in multiple
senses, including openness to ambiguity, openness for new ideas, and an open policy regarding the origin and destination of
ideas for commercialization. Studies show that, firms following open innovation recognize the value of external inputs into
the process of new product development and seek to utilize these inputs internally. Additionally, it is important to investigate
several types of new product successes as open innovation may have influenced the success in different ways. Therefore, this
study focuses on the four distinct stages of the new product process for measuring factors of new product development
success: Planning, Development, Marketing and Commercialization. It is found that organizational structural dimensions play
important role in the success of NPD process in open innovation environment. Subsequently, a conceptual framework is
proposed.